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The Local Coffeehouse Team
Chris Meehan | Monday, January 25, 2016 The Local Coffeehouse can help you find your next caffeine fix. The Local Coffeehouse Guide App & Website Share Arts and Culture, Craft Manufacturing, Entrepreneurship and Innovation, IT, Mobile App, Restaurants CBD Ever been stuck in a new city or neighborhood and need to find an espresso rapido? That’s where The Local Coffeehouse, the Denver-founded national directory of coffeehouses, comes in. It’s launching a new version of its site and mobile app. The guide has more than 16,000 coffeeshops, cafes and coffee roasters across the U.S. Users can search for local coffeeshops via The Local Coffeehouse site or they can download it to their smart devices. With the app, users can input a city or town and state into their smart device and quickly find the closest place to get a cup of joe, latte or croissant. You won’t find Starbucks, Peet’s, Seattle’s Best or other national chains on The Local Coffeehouse: Although it will list businesses with up to 10 locations, it only covers locally owned independent businesses in the U.S. In addition, the shops must offer espresso drinks a primary beverage or they must be a small-batch roaster. The Local Coffeehouse points to Specialty Coffee Association of America figures that show there are nearly 30,000 independent coffee retailers in the U.S. Many of them are involved in local events, providing a venue for community gatherings and are always conscious of how they can and do give back. Still, it’s hard for small companies to compete with the coffee juggernauts. By focusing on the local companies, the resource gives them a chance to better compete with the chains. The company gives coffeeshops and cafes free listings on its site and app. With that they get a map marker that geo-locates the shop on the map, a listing displaying information about the address, a brief description or story of their location and a link to their site. “We highly encourage our retailers to share their personal story in order to really connect with people even before they walk through the door. This feature truly separates us from the rest,” says Lisa McIntyre, the company’s founder. “In early 2016, we will be offering three levels of paid membership,” McIntyre says. The company will also offer its tools to its a la carte members. Beyond the free features the company offers cafes and coffeehouses it offers push notes to users showing them what kind of foods or other offerings they have. Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at firstname.lastname@example.org....read more
Buying Local Just Got a Whole Lot Easier! The Local Coffeehouse Guide App & Website provides a dynamic, searchable, mapping platform for users to effortlessly locate unique, independently owned coffeehouses and micro-roasters across the United States. This not only provides retailers with local visibility but with national visibility. Additionally, consumers can easily find these independent businesses to easily support the local economies they live in and visit. Why Coffee and Coffeehouses The Specialty Coffee Association of America (SCAA) reports that there are over 29,300 independent coffeehouse retailers in the US. Our founder, Lisa McIntyre, has personally visited hundreds of locally-owned and operated coffeehouses and micro-roasters and has had many one-on-one discussions with the owners and managers. She learned that these entrepreneurs tend to be more involved in their own local communities. They participate in community happenings, often provide the venue for community gatherings and are always conscious of how they can and do give back. She also learned that many are struggling to keep their doors open. These small businesses do not have the deep pockets of many of the national chain coffee shops and competing with large corporations is nearly impossible for them. Brick and mortar coffeehouses, cafes and roasters bring people together, however the coffee itself is also central to American culture. Coffee is part of every office meeting and social gathering. It also expresses itself (with the help of java-obsessed people) creatively when growing, harvesting, roasting and preparing the perfect cup. The Impact: The Local Coffeehouse Guide Benefits Local Business The App and Website level the playing field, Little Shop vs. National Chain, by acting as a marketing department (so to speak) for the independently owned business members in the directory. This is facilitated by providing them with free listings in the directory as well as custom tailored robust marketing tools that will significantly increase their online and mobile visibility in their surrounding areas and nationally. Their listings alone, combined with the multi-platform national marketing of the app and website will allow these small businesses to compete more effectively as a community of small businesses against corporate chains. This level of visibility and exposure would typically be unattainable for most small businesses to achieve on their own. A FREE claimed listing provides a retail location with the following on both the mobile app and website: A map marker that automatically geo-locates the user. A listing that displays their information; address with a link to directions from the user’s current location, a link to the retailer’s desired URL, a photo of their location and a place to share their story or a brief description of their location. We highly encourage our retailers to share their personal story in order to really connect with people even before they walk through the door. This feature truly separates us from the rest. The additional tools we offer our members are push notes to app users in their area, searchable defining characteristics (gluten free, patio, drive-thru, etc), animated map markers to draw extra attention to their location, and much more. In early 2016 we will be offering three levels of paid membership which include the claimed listing specifications (above) complimented with the additional tools (i.e. push notes, categories, and animated markers). Also in early 2016 we will be offering all of our...read more